earthbath Oatmeal & Aloe Shampoo
Top PickWhat We Like
- Calms itchy, flaky skin instead of stripping it
- Rinses out clean with nothing left in the roll
- Leaves the coat notably soft
- Soap-free, plant-derived formula
Worth Noting
- Highest cost per wash here
- Size
- 16 fl oz
- Scent
- Vanilla and almond
- Formula
- Colloidal oatmeal and organic aloe vera
- Free From
- Soap, parabens, sulfates
Read the full review
Skin is the part of a pug that gives trouble. Short fawn hair hides a lot — a dog can be pink and itchy underneath that coat for weeks before anything shows on the surface — so the shampoo decision is really a skin decision. earthbath's oatmeal and aloe formula is the one we point people to first, because the whole product is built around soothing rather than stripping: colloidal oatmeal, organic aloe vera, plant-derived cleansers, and no soap, parabens, sulfates or phthalates.
In the tub it behaves the way a mild shampoo should. The lather is steady rather than dramatic, it works easily through a short coat, and it rinses out clean — which counts for more on a pug than on a collie, because anything left behind ends up sitting in the nose roll. The coat dries soft with a bit of shine, and the vanilla-almond scent is pleasant without turning the dog into a candle.
Two practical notes. It isn't a tearless formula, so we keep it off the face entirely and clean the muzzle and roll with a damp cloth; a pug's eyes are too prominent to gamble with. And because it's concentrated, a splash diluted in a cup of warm water stretches the bottle and spreads more evenly through the coat.
Where it stops being the right answer: if your pug is chewing at himself, has bare or weeping skin, or smells yeasty in the folds, no shampoo fixes that and it's time for a vet. This one is for the dog who is merely itchy and flaky — the one who scratches after a walk and leaves dander on the sofa.
Bottom line: If your pug's skin is the reason you're shopping — pink, itchy, flaky — this is the one we recommend; it soothes without stripping and rinses out clean.